How to Make Money on TikTok: Expert Strategies

According to a survey in 2021, there were almost 1 billion TikTok users monthly. No doubt, TikTok is becoming popular day by day because of its short-form content. But How to make money from TikTok? Why do people invest their time in TikTok? The main reason behind its popularity is revenue. It is proved that almost 37% of TikTok users have earned $100,000 per year. 

It is also the best opportunity for you to make money. It is a question that people ask. For this, you can get help from engaging short videos and speaking directly to your audience. This article will highlight some strategies to make money on Tiktok. 

How to Make Money on TikTok in 2023?

How to Make Money on TikTok
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If you are worried about how you make money on Tiktok? Then no need to worry because we have many ways for you. So, you can monetize content both online and offline. 

Though there are many monetization methods, some are more paying than others. Similarly, some are more reliable than others. Now, it is up to you which method you choose from a list of ways. 

  • Run TikTok Ads:

According to a report, almost 43% of TikTok users are between 18 and 24. It means TikTok is the best advertising platform. It helps you to know how to get money on TikTok. No matter whether you are running a business or want to make money. 

You can use TikTok advertisement tools and make money. However, each region has a different type of ad format. So, it is your responsibility to target the audience by age, location, interest, and other factors. You can find out many ways to make money from gaming. Now, it is up to you which format you want for your brand. The following are the famous types of TikTok ads:

In-feed Video: 

These ads are present on the For you page of TikTok. So, you can use these ads to cover your targeted audience. 

Brand Takeover: 

These ads spread on the whole screen for a few seconds. After that, these become in-feed video ads. 

Hashtag Challenges: 

It is good for you to make appealing challenges. These will encourage user-generated content. You can see these challenges in the Discovery section. You will see this option if you collaborate with a Tiktok sales representative. 

You can also get help from many other types of TikTok ads. But remember, other ads are only available to specific accounts. It is how to make money on TikTok.

2. Collect Tips or Donations

Now, TikTok has developed another amazing tipping feature. It helps you to earn money from tips. Fans have the option to use this feature to say thanks to the creator they like.

Besides, viewers can also send videos, gifts, and coins to creators. It is possible for creators to get these gifts during streaming. You can save these gifts for diamonds. When you have many diamonds, you have the option to trade them for real cash. 

3. Collaborate with a Creator

According to the latest social index, 34% of Gen Z and 27% of Millennials give importance to brand and creator collaboration. Tiktok is the best platform that allows communities of creators to collaborate with influential people. It is how to make money on TikTok.

No doubt, TikTok is the key to make collaboration with the right creators. So you can rank your brand for the targeted audience. 

4. Try Affiliate Marketing

Another way is to try affiliate marketing. So, it helps creators or businesses promote and sell other companies products. This way, they can get the commission.

Suppose you want to run a successful affiliate marketing. Then it is important to generate online sales. For this, you should sell the products that best suit your targeted audience’s needs when you create an affiliate video for products. It shows the audience why they should buy this product. Always promote brands that you like or trust. 

It is also important for you to make an affiliate marketing program having proper instructions. This way, you will know how to participate. It will also let you know how to make money on TikTok. Then ask your targeted audience and tiktokers to participate. Make sure to encourage products that meet your requirements. Besides, you should implement a tracking system. This way, you can check affiliate performance and commission payments.

5. Grow and Sell TikTok Accounts

how to make money on tiktok
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Though it takes much time to grow your TikTok account. But if you want to get instant followers. The best way is to buy an established account. 

It is necessary for the creators to focus on niche topics that buyers like. It will help creators to make money by selling established accounts. Besides, it also allows buyers to maintain the followers of the account. For this, they need to share similar and relevant videos. 

If you want to know how to make money on TikTok views? It is good to buy an already present account. Always choose the account with more followers and engagement. Otherwise, it will not help you. Besides, make sure that the account focus on the targeted audience. 

6. Publish Sponsored Posts

Another strategy to make money on TikTok is to publish sponsored posts. This sponsorship helps brands to pay creators. So, they promote the product and services of the brand organically. For this, creators can sponsor a single post or create a series. It is how to make money on TikTok.

7. Sell Your Products and Merchandise

It is another important and fruitful strategy that helps you to make money on TikTok. You can transform original work and logo by marching and promoting it on TikTok. After that, showcase your products.

Check the needs of the targeted audience. Then it will help you to know what you should sell. You can also ask the audience about what they want to buy. This is how many views to make money on TikTok?


With time, TikTok is becoming popular in the world and also in social media. It is a fun app for kids and also for adults. Now, there are many active users of TikTok. These have crossed almost ten million people. We have discussed important ways how to make money on TikTok. So, keep these strategies in mind and make as much money as you can. 


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